Shein to open 30 pop-up stores this year
Shein, the online fashion giant, is expanding its physical retail presence with plans to open around 30 pop-up stores across the EMEA region this year. The pop-up stores are part of Shein’s strategy to engage with its customers and showcase its products in a more tangible way.
Shein has already opened several pop-up stores in different locations, such as Birmingham, Toronto and Dublin, attracting thousands of visitors per day. The pop-up stores feature a range of Shein’s collections, from spring and summer outfits, to partywear and swimwear, as well as its own-brand makeup line She Glam.
The next pop-up store will be in Cork, Ireland, from 12 to 17 May 2023, at Opera Lane. Customers can expect to find a variety of styles and trends at affordable prices, as well as enjoy some fun activities and giveaways.
Shein’s pop-up stores are not only a way to connect with its loyal fans, but also a reflection of its commitment to the local communities and economies. Shein recently opened its new headquarters in Dublin for its Europe, Middle East and Africa region, creating 30 new jobs. The new office will host the company’s strategic IT hub for EMEA and will function as the heart of its operations in the region.
Shein is one of the fastest-growing e-commerce platforms in the world, offering thousands of fashion items for women, men and kids. Shein aims to provide high-quality products at accessible prices, while also being socially and environmentally responsible.
If you want to learn more about Shein and its pop-up stores, you can visit their website or follow them on social media. You can also check out some of the articles below for more details